Populist officially launches at Studio Records on Granville

Populist is a Vancouver online upstart that delivers a visual guide of our beautiful and diverse city through informative, entertaining, and cinematic snackable-sized video or ‘listicles’ (articles in list form) as the co-founders refer to them.

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Rebecca Traub welcoming everyone to Studio Records on Granville | Helen Siwak

This new, innovative digital media company showcases the best that Vancouver offers via social videos that are easy to share and consume. Offering Top’s and Best of’s for the masses, a quick browse  by category will get consumers moving outside their ‘home zone’ and trying new and adventurous locations for the things they enjoy eating and doing.

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Pinball anyone? | Helen Siwak

Vancouver based digital influencer Jessica Luxe attended and explained the concept as being “99% video-based website that offers a more interactive way to get info. The world is becoming more visual and efficient and video formats make it easier to multitask in our day-to-day.”

populist, studio records, granville street, ecoluxury, fashion, blogger, fblogger, style, theclosetyvr, EcoLuxLuv, vancouver, yvr, vancity, designer, luxury, helen siwak, ootd, ootn, retail
(CW) Digital influencer @JessicaLuxe & Wardrobe Apparel’s Alexandra Thompson; Style Blogger @Samantha.Style & EcoLuxLuv’s Helen Siwak, Leeta Lepins of #OurCityTonight, @DirtyLaundryVineyard team \ Helen Siwak

The launch party took place at Studio Records on Granville with complimentary beverages, sumptuous platters, live DJ, business card draws for so many awesome prizes and a slo-mo cam capturing all the confetti throwing patrons.

populist, studio records, granville street, ecoluxury, fashion, blogger, fblogger, style, theclosetyvr, EcoLuxLuv, vancouver, yvr, vancity, designer, luxury, helen siwak, ootd, ootn, retail
DJ Victor Fanz | Helen Siwak

To compliment the excellent networking opportunities, ‘The Girls‘ for putting together a delicious spread of table-top nibbles furnished by Arc (Fairmont Waterfront), Showcase Restaurant, Bin 941, Meinhardt Fine Foods, Soirette, Railtown Cafe and Catering, and The Greek by Anatoli.

Populist offered two signature drinks sponsored by Zubrowka Vodka – called the Moscow Mule and Vancity Vodka Soda. Both were euqally refreshing with a great flavour balance and created by the clubs charming mixologists.

populist, studio records, granville street, ecoluxury, fashion, blogger, fblogger, style, theclosetyvr, EcoLuxLuv, vancouver, yvr, vancity, designer, luxury, helen siwak, ootd, ootn, retail
1 – 2 – 3 confetti blast | Helen Siwak

We love that the Populist takes a creative approach to disseminating info by partnering up with local influencers and celebrities and matching them with brands that share a similar demographic to create a bigger awareness and public engagement. The mobile friendly, and social first Populist explores Vancouver like never before and makes their audience want to share and talk about their city.

The Triumphant Trio behind Populist

populist, studio records, granville street, ecoluxury, fashion, blogger, fblogger, style, theclosetyvr, EcoLuxLuv, vancouver, yvr, vancity, designer, luxury, helen siwak, ootd, ootn, retail
Rita Bennett (L) on the mic ready to announce the winner of a custom-made Indochino mens suit! Rebecca Traub and Blanca Blandon (R) hold the winning card | Helen Siwak

The give-away’s were fantastic and many of the companies also contributed to the gift bag like Barre Fitness, VanDusen Gardens, Hype Hair Studio and Oxygen Yoga & Fitness. Of particular interest, and cause for stage crowding, was the uber-luxe Mezzi  handbag, bespoke Indochino suit and the opportunity to try Yaletown’s IV Wellness services.

The three ambitious women behind Populist – Rebecca Traub (Producer/Co-Founder), Rita Bennett (Co-Founder/BDO) and Blanca Blandon (Creative Director) and their supportive friends made a rainy night worth venturing into! The atmosphere was exuberant, the nibbles were more than plentiful, the drinks strong and smiles abounded.

populist, studio records, granville street, ecoluxury, fashion, blogger, fblogger, style, theclosetyvr, EcoLuxLuv, vancouver, yvr, vancity, designer, luxury, helen siwak, ootd, ootn, retail
The party is over when all the sparkles are thrown | Helen Siwak

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