Massimo Dutti launches in CF Pacific Centre

Massimo Dutti opened its first west coast stand-alone store and newest global store concept at CF Pacific Centre this week. A carefully selected location in the heart of downtown core located within one of the highest ranked shopping malls in Canada.

It is the first Massimo Dutti store to open in Vancouver and the new flagship will house women’s wear, men’s wear, foot wear, and accessories all within the sizable 7,432 square foot store.

The new store concept strays from the European image of the company of the past, and is based on a progressive evolution of the original boutique style. The change is interiors based and primarily focuses on finishes and shapes that aim for warmer, more contemporary spaces and environments.

Walnut wood, brass, leather and serpigiante marble are the dominant materials in the new architectural design that blends modern lines and classic details, which are the signature of Massimo Dutti.

New SS2016 at Massimo Dutti

Massimo Dutti Women consists of several lines of casual yet comfortable pieces, not only in fabrics, but also in accessories and fragrances. All of these make up a common style as regards the trends, styles, colours and textures.

Massimo Dutti Men reflects an urban, cosmopolitan profile of an independent man who enjoys paying attention to details, culture and staying classy.

The Spring Summer 16 Collection features impeccable cuts and finishes and the whole new season collection will be available at the new Vancouver store.

With this SS16 collection, Massimo Dutti once again worked on a very special collaboration with photographer Mario Testino, a fashion industry icon. For SS16, Mario Testino tells a very fresh story, with the help of two characters portrayed by models Anna Mila and Jon Kortajarena.

Massimo Dutti - 2 Models

Image: Mario Testino for Massimo Dutti

The brand was created in 1985 in Spain, and was originally limited to men’s wear. In 1995, it launched its first women’s wear collection, with a variety of styles from casual to sophisticated and timeless.

It has a commercial presence in 65 countries between Europe, America and Asia with over 666 store and belongs to the Inditex Group which also owns Zara, Pull&Bear, Bershka, Stradivarius, Oysho, Zara Home and Uterqüe.

(This article and photography by Helen Siwak was originally published in

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