Lifestyle Blogging – Turnabout Luxury Resale

As one of the first consignment businesses in Vancouver, Turnabout Luxury Resale has led the way in sustainable fashion shopping for decades. With the original store launching on South Granville and over the years, success has seen the Turnabout name attached to 6 locations throughout the Lower Mainland – from trendy West 4th in Kitsilano to the sunny enclave of White Rock.

Inside each location, are racks of high-quality brand name clothing, footwear, and accessories. No matter your taste, from Lululemon athleisure to Judith & Charles chic, to contemporary Theory and Anthropologie, glamorous Gucci to classic Chanel, this is a wide range of new and innovative styles for all shapes and sizes.


How We Work Together

There was an intensive consultation process with the client discussing all aspects of the business from social media strategy to content creation to market outreach. The outcome was a revamp of the website with a new focus on luxury product and e-commerce sales, the addition of evergreen content, development of multiple blog themes, and real-life promotion of the Turnabout brand by acting as a de facto Brand Ambassador, by wearing Turnabout fashion at luxury and high-profile events and actively soliciting high-value product for consignment.

Top Recommendation:  Add a Blog!

The client was without an active blog. The recommendation to add blog content, that could be promoted on social media to drive traffic to the website and encourage online shopping, was key.

The voice of the blog was to be mature but fun, on-trend, informative, with the purpose of appealing to the clients’ base which is women from 18 to 85 years of age of all background and income-levels.

The blogs cover a wide range of subjects including styling and trends, spotlights on local personalities, sustainability education, and a regular weekly Fashion Friday piece focussing on high-profile events where fashion is at the forefront, like international fashion weeks and award shows.


March 1, 2019: Fashion Friday: Oscars Red Carpet 2019

February 22, 2019: Fashion Friday: Top Timeless Dresses of the Oscars

February 15, 2019: Fashion Friday: The Weird and Wonderful Grammy’s

February 8, 2019: Fashion Friday: New York Fashion Fall/Winter 2019

February 1, 2019: Fashion Friday: Toronto Fashion Week 2019

Backstage at Iris Van Herpen Couture Spring 2019

January 25, 2019: Fashion Friday: Paris Haute Couture Week 2019

January 16, 2019: Fashion Friday: Milano Men’s Fashion Week 2019

January 11, 2019: Fashion Friday: Red Carpet Glam from the Golden Globes

December 28, 2018: Teen Vogue Forecasts S/S 2019 Trends

December 21, 2018: Fashion Friday: Golden Globes

December 17, 2018: Summer/Spring 2019 Forecast – Men’s Wear is Classy Casual

December 14, 2018: Men’s Fashion Staples for the Season

December 13, 2018: Gift Ideas for Home

December 11, 2018: Spotlight on Mary Zilba

December 10, 2018: Holiday Decorating Tips: Home Decor

December 7, 2018: Fashion Friday: Guo Pei: Beyond Couture

November 30, 2018: Fashion Friday: Seoul Fashion Week

November 28, 2018: Spotlight on Maddie Clerides


November 26, 2018: Sustainable Haute Couture: Viktor & Rolf

November 23, 2018: Fashion Friday: People’s Choice Awards

November 19, 2018: Matt & Nat: Homegrown Eco-Entrepreneurs

November 16, 2018: Fashion Friday: All that Glitters is MTV Gold

November 14, 2018: Spotlight on Fabiola Zefi

November 12, 2018: Eileen Fisher: Circular by Design

November 9, 2018: Fashion Friday: Paris Fashion Week

November 7, 2018: Spotlight: Suzette Hernandez

November 5, 2018: A Source of Sustainability: Stella McCartney

November 2, 2018: Fashion Friday: New York Fashion Week

October 29, 2018: Spotlight: Natalie Langston, DFS Ambassador

October 26, 2018: Fashion Friday: American Music Awards

LA Fashion Week – (PRNewsfoto/LA Fashion Week)

October 19, 2018: Fashion Friday: Four Fab Looks in Four Days from LAFW

October 9, 2018: Spotlight on Randa Salloum: Sustainable Lifestyle Enthusiast

September 5, 2018: Transition Your Summer Wardrobe to Fall

September 5, 2018: Turnabout and the Communities We Thrive In