Client: Turnabout Luxury Resale
As one of the first consignment businesses in Vancouver, Turnabout Luxury Resale has led the way in sustainable fashion shopping for decades. With the original store launching on South Granville and over the years, success has seen the Turnabout name attached to 6 locations throughout the Lower Mainland – from trendy West 4th in Kitsilano to the sunny enclave of White Rock.
Inside each location, are racks of high-quality brand name clothing, footwear, and accessories. No matter your taste, from Lululemon athleisure to Judith & Charles chic, to contemporary Theory and Anthropologie, glamorous Gucci to classic Chanel, this is a wide range of new and innovative styles for all shapes and sizes.
How We Work Together
There was an intensive consultation process with the client discussing all aspects of the business from social media strategy to content creation to market outreach. The outcome was a revamp of the website with a new focus on luxury product and e-commerce sales, the addition of evergreen content, development of multiple blog themes, and real-life promotion of the Turnabout brand by acting as a de facto Brand Ambassador, by wearing Turnabout fashion at luxury and high-profile events and actively soliciting high-value product for consignment.
Top Recommendation: Add a Blog!
The client was without an active blog. The recommendation to add blog content, that could be promoted on social media to drive traffic to the website and encourage online shopping, was key.
The voice of the blog was to be mature but fun, on-trend, informative, with the purpose of appealing to the clients’ base which is women from 18 to 85 years of age of all background and income-levels.
The blogs cover a wide range of subjects including styling and trends, spotlights on local personalities, sustainability education, and a regular weekly Fashion Friday piece focussing on high-profile events where fashion is at the forefront, like international fashion weeks and award shows.
March 1, 2019: Fashion Friday: Oscars Red Carpet 2019
February 22, 2019: Fashion Friday: Top Timeless Dresses of the Oscars
February 15, 2019: Fashion Friday: The Weird and Wonderful Grammy’s
February 8, 2019: Fashion Friday: New York Fashion Fall/Winter 2019
February 1, 2019: Fashion Friday: Toronto Fashion Week 2019
January 25, 2019: Fashion Friday: Paris Haute Couture Week 2019
January 16, 2019: Fashion Friday: Milano Men’s Fashion Week 2019
January 11, 2019: Fashion Friday: Red Carpet Glam from the Golden Globes
December 28, 2018: Teen Vogue Forecasts S/S 2019 Trends
December 21, 2018: Fashion Friday: Golden Globes
December 17, 2018: Summer/Spring 2019 Forecast – Men’s Wear is Classy Casual
December 14, 2018: Men’s Fashion Staples for the Season
December 13, 2018: Gift Ideas for Home
December 11, 2018: Spotlight on Mary Zilba
December 10, 2018: Holiday Decorating Tips: Home Decor
December 7, 2018: Fashion Friday: Guo Pei: Beyond Couture
November 30, 2018: Fashion Friday: Seoul Fashion Week
November 28, 2018: Spotlight on Maddie Clerides
November 26, 2018: Sustainable Haute Couture: Viktor & Rolf
November 23, 2018: Fashion Friday: People’s Choice Awards
November 19, 2018: Matt & Nat: Homegrown Eco-Entrepreneurs
November 16, 2018: Fashion Friday: All that Glitters is MTV Gold
November 14, 2018: Spotlight on Fabiola Zefi
November 12, 2018: Eileen Fisher: Circular by Design
November 9, 2018: Fashion Friday: Paris Fashion Week
November 7, 2018: Spotlight: Suzette Hernandez
November 5, 2018: A Source of Sustainability: Stella McCartney
November 2, 2018: Fashion Friday: New York Fashion Week
October 29, 2018: Spotlight: Natalie Langston, DFS Ambassador
October 26, 2018: Fashion Friday: American Music Awards
October 19, 2018: Fashion Friday: Four Fab Looks in Four Days from LAFW
October 9, 2018: Spotlight on Randa Salloum: Sustainable Lifestyle Enthusiast
September 5, 2018: Transition Your Summer Wardrobe to Fall
September 5, 2018: Turnabout and the Communities We Thrive In