The KOKKO pop-up concept combined local artwork with luxury streetwear apparel, performance art, a curated art gallery, a digital graffiti wall from Tangible Interaction and an insanely high energy host – YouTube star and comedian – Peter Chao.
KOKKO X MASTERMIND JAPAN
Invite only guests selfie’d with the immobile podium models, the products and each other while exploring the space and enjoying an open bar and complimentary headshots by The Collective You.
KOKKO, a luxury retailer based in Aberdeen Mall in Richmond, launched this 45 day pop-up in underground Gastown on February 18, with an party that coincided with the release of its collaboration with mastermind JAPAN – an iconic luxury brand that KOKKO has the exclusive rights to sell in Canada. After three years of departure from the fashion stage, the mastermind JAPAN label returned in 2015 and this event is the first of several planned KOKKO ‘moments’.
“It’s exciting to be the first to bring an internationally sought-after brand to Canada,” said Mason Wu, co-founder of KOKKO. “The first KOKKO moment will highlight our exclusive collaboration with mastermind JAPAN and will offer shoppers an interactive experience with the luxury brand and local artwork.”
The KOKKO ‘moments’ are created around the idea of “chasing infinity in a definite space”, where a series of pop-up stores will present fashion followers with different themes. The concept that combines a curated gallery of artwork with luxury apparel brands is designed to offer much more than a shopping experience. As the photographs reveal, this was not your usual popup!
Kokko endeavoured to, and found, an underground space that has not before been utilized for retail, and introduced guests to a physical space that emulated the look and feel of the mastermind JAPAN brand.
“KOKKO carefully curates luxury brands that aren’t offered by other Canadian retailers,” said Mason. “We’re excited to open up the temporary location to provide Vancouver shoppers with the latest in luxury apparel.”
Alongside exclusive fashion brands, the 3,000 square-foot space will showcase artwork by Michael Miller, Noel Hodnett, Natalie Reynolds, Yves, a special collaboration by Ronan Boyle and Dave Briker of Platform, and select art pieces from LUMAS Gallery.
Briker says “the two pieces in black were originally conceived and designed by myself as permanent art for Platform…An opportunity came up to show them at KOKKO pop-up and we thought it was a good place to showcase them as they fit well with a contemporary fashion forward type of aesthetic.”
When not engaging people’s minds in elaborate pop-up’s, KOKKO is a store features a growing collection of highly exclusive and internationally renowned brands that share KOKKO’s core aesthetics and values, including Rick Owens, Andrew Gn, Moschino, and Valentino and can be found in the Aberdeen Centre.
Article and photography by Helen Siwak of EcoLuxLuv.