Ciao, Aixa is a blog series created for client Colton’s Couture. A curated luxury lifestyle boutique located in Lower Mainland, BC, the series was created to speak to the target market of the client. 20-30 year old affluent Chinese shoppers who incorporate luxury brands into their lifestyle.
Aixa is a fictional 23 year old woman who appreciates the urban dynamic of her lifestyle. She enjoys an enviable day-to-day existence of effortless style, exploration, and self-musing.
Ciao, Aixa is written in her voice. Concept, photography, copy, by myself.
July 17, 2018: Shade. Enjoy It, Don’t Throw It
July 11, 2018: Summer. I am Walking on Sunshine