Massimo Dutti launches in CF Pacific Centre

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Massimo Dutti opened its first west coast stand-alone store and newest global store concept at CF Pacific Centre this week. A carefully selected location in the heart of downtown core located within one of the highest ranked shopping malls in Canada.

It is the first Massimo Dutti store to open in Vancouver and the new flagship will house women’s wear, men’s wear, foot wear, and accessories all within the sizable 7,432 square foot store.

The new store concept strays from the European image of the company of the past, and is based on a progressive evolution of the original boutique style. The change is interiors based and primarily focuses on finishes and shapes that aim for warmer, more contemporary spaces and environments.

Walnut wood, brass, leather and serpigiante marble are the dominant materials in the new architectural design that blends modern lines and classic details, which are the signature of Massimo Dutti.

New SS2016 at Massimo Dutti

Massimo Dutti Women consists of several lines of casual yet comfortable pieces, not only in fabrics, but also in accessories and fragrances. All of these make up a common style as regards the trends, styles, colours and textures.

Massimo Dutti Men reflects an urban, cosmopolitan profile of an independent man who enjoys paying attention to details, culture and staying classy.

The Spring Summer 16 Collection features impeccable cuts and finishes and the whole new season collection will be available at the new Vancouver store.

With this SS16 collection, Massimo Dutti once again worked on a very special collaboration with photographer Mario Testino, a fashion industry icon. For SS16, Mario Testino tells a very fresh story, with the help of two characters portrayed by models Anna Mila and Jon Kortajarena.

Massimo Dutti - 2 Models

Image: Mario Testino for Massimo Dutti

The brand was created in 1985 in Spain, and was originally limited to men’s wear. In 1995, it launched its first women’s wear collection, with a variety of styles from casual to sophisticated and timeless.

It has a commercial presence in 65 countries between Europe, America and Asia with over 666 store and belongs to the Inditex Group which also owns Zara, Pull&Bear, Bershka, Stradivarius, Oysho, Zara Home and Uterqüe.

(This article and photography by Helen Siwak was originally published in

Tiffany’s Releases Renderings, Blue Book 2016 & Brings in Grace

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In the past week, New York City-based jeweller Tiffany & Co. released three incredible announcements that have caught luxury speculators off guard. First, the incredible renderings of the interior and exterior overhaul of its freestanding Vancouver flagship, the unveiling of the Blue Book 2016 in Vancouver, and lastly, the announcement, this past Thursday, that legendary Grace Coddington had been brought on board as a ‘Creative Director’.

The Renovations

According to renderings provided by Retail-Insider, the store’s facade will be completely re-done, including a new rounded corner entryway, a trademark Atlas figure holding a clock, and larger Tiffany-blue fabric awnings that will replace the building’s current glass canopies. Modern, yet with a hint of 1950’s chic. Very clean, sleek and timeless.

The artist’s renderings also show the Atlas figure carrying the weight of a clock the size of a globe on its shoulders. The Atlas figure was first unveiled in 1853 and Vancouver’s bears a striking resemblance to the nine-foot high one that is affixed outside the company’s New York flagship.

The store’s renovated interior will feature ample marble and wood, as well as new spaces for fine jewellery and bridal pieces on the ground floor, as well as its first watch salon in Canada, on the store’s second level. Luxurious private shopping areas will also be expanded to facilitate the accommodation of the increasing number of affluent shoppers in the ‘Luxury Zone’.

Blue Book 2016 Arriving in Vancouver

All last week the chatter surrounding Tiffany’s was the Blue Book 2016 arriving in Vancouver directly after New York.

This is the first time that the Vancouver market has been considered of such stature; Tiffany & Co wished this incredible catalogue to be accessible by the city’s luxury elite. The collection includes many incredible pieces that captures the sea’s ever-changing spectrum with many pieces including a triple-row necklace (top left) of marquise-shaped tanzanites, green tourmalines and aquamarines connected by pavé diamond and platinum links. The multi-million dollar Blue Book collection was first published in 1845, is presented yearly and draws a very unique clientele.

New Creative Director

The last piece of news is that Tiffany’s has brought onboard the infamous Grace Coddington as a Creative Partner.

The former Vogue creative director shocked the fashion world ‘leaving’ Vogue after 30 years with a new title ‘director-at-large’. Her first campaign is expected to launch in September and will contain multiple collections and will run through to the holiday season.

(This piece by Helen Siwak was originally published in

Dish and Duer builds indoor playground in Gastown flagship

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Canadian athleisure brand Dish and Du/er recently opened its unique flagship store in Vancouver’s Gastown shopping district, and it’ll have you wanting to hang around in denim.

To reflect the core performance component of the denim brand, the interactive retail space encourages movement complete with a gym floor, monkey bars, and a swing set.

“Launching an indoor playground in a retail shop is far from typical, but we’ve never been a brand that draws within the lines,” said Gary Lenett, founder of Dish and Duer.

During a pop-up store last summer, Lenett saw that people wanted to test the jeans by squatting, stretching, and even doing high kicks, so the in-store playground gives customers an outlet to see how well the product will live up to an active lifestyle before purchasing.

Dish and Du/er DESIGNED in Vancouver

The brand is Vancouver based, raised more then $280,000 via Kickstarter, and has ‘reinvented’ denim by leveraging two proprietary fabrics, L2X (Leisure to Extreme) and Nature2X. The fabrics are infused with coolmax and tencel fibres for quick dry and temperature control properties.

“Until now, denim hasn’t been a key category of the rapidly growing athleisure market,” said Lenett. “In order to launch a performance denim, we had to develop a cotton rich fabric blend that would withstand aspects of an active lifestyle with super stretch, dry wicking and antibacterial attributes.”

The highly competitive athleisure market, recently valued at $323 billion by research group NPD, demands retailers to get creative in order to be noticed. Lenett, who has worked with the likes of Levi’s, Nike, Wrangler, and Guess, among other notable brands, wanted the flagship space to be as innovative as the product.

Based on the brand’s performance features, it made sense to create an interactive space for customers to properly test the product.

The company plans to expand into the U.S. this fall.

(This article by Helen Siwak was originally published in

Robson Street Aritzia ready to launch on April 15

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For months, curious shoppers have been walking past the corner of Robson and Thurlow, checking on the progress of the renovations of the ever-expanding Aritzia store. On April 15, the window coverings will come down and a chic modern store will be exposed.

modern interiors for aritzia expansion


Interiors | Aritzia

The newly renovated location in with an additional 4,800 square feet expansion, bringing the Aritzia and Wilfred boutiques to over 13,000 square feet. The location will feature a number of creative design elements that will assist customers as they maneuver through the individual exclusive collections which includes TNA, Talula, Babaton, Wilfred, and Wilfred Free.


Interiors | Aritzia

Modern design elements will include an indoor raised garden, marble slab wall, prototype merchandising fixtures, curated art pieces, and a gentle cast-in-place concrete ramp. The design is to emulate a contemporary art gallery with diffused natural light filling the store which is fitting given the Spring 2016 Collections are all about stripping away the unnecessary and shaking off our winter wardrobes.

The company was founded by Brian Hill, who launched the first boutique in Vancouver in 1984. There are now has more than 70 locations, employs more than 2,300 employees in select cities across North America, including Vancouver, Toronto, Montreal, New York, San Francisco and Chicago.